This interactive workshop allowed participants to
participate in the development of radio drama characters in order to tell a
story surrounding important issues of gender. PCI Media
Impact works with local organizations to develop radio dramas that are
relevant to the lives of the women that they serve. This session focused on a program Latin
America: Strong Women-Strong Voices to work with communities to shift social
norms on violence against women. With a
social justice perspectives, these radio dramas are not only a source of
information via stories, but also have a discussion component in which listeners
can call in and voice their own perspectives, learning process and opinions to
engage listeners in social changes. The
power of discussion is critical in changing the lives of women and to simply
create a radio program without an opportunity for dialogue limits the impact of
the programs. This participatory approach was also evident in the session itself.
Participants
of the workshop were able to share in the experience of creating stories for
change by learning about and developing characters for change. At the center of the workshop was learning to
develop strong characters that an audience can fall in love with and that will provide
a story that is a source of power. The
hands-on approach of character development helped participants discover the
flexible and contextual strengths of the approach, as we were able to infuse
the characters with our own knowledge, culture and perspectives. While listeners don’t develop the programs
themselves, local organizations provide the relevant context to help ensure
that listeners can seem themselves and their own communities, along with their
own potential, in these programs. The power that comes with characters to which
women, their families and their communities can relate is essential in the
transformation of ideas regarding gender and domestic violence.
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